Day 2 – Road to Profitability – Checking Stats and Tweaking

Day Two

Time Left To Profit

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Sales 9/15/2016 @ 16:31   $0.00
Expenses 9/15/2016 @ 16:31   $26.07
Profit as of 9/15/2016 @ 16:31
  -26.07
Profit Goal:  $4250/month

I reduced the profit goal to match the one I did a review of a few days ago… the one that sold at auction.  I’m following the same business model.  They achieved in in less than 8 or 9 months. You can see that below:
Urban Wear Ecommerce Site for Sale. 

This is Day Two of my journey to making my Pet supplies store profitable in 14 days. 

Long Term Goal:   Sell within 12 Months after reaching profitability.

See all the Post related to this Project at the Online Pet Store Project Page

If you want updates, be sure to add your email to my list.  You will get notified when this page is updated with additional results and follow us on our journey to making MyPetSupplies.online profitable.

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Below is the General Journal with everything I have out of pocket on this project…  Ads and items that have yet to be billed and I haven’t paid for yet are not included.
 Direct Link to General Journal

Mobile users: be sure to scroll up and down, left and right to see all the information.

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Summary (the past 24 Hours)

  • I fixed the Google Analytics code… it is finally showing statistics on the site.
  • Added an exit popup so when people leave the store they are presented with a 35% off coupon. (free for 14 days then 9.99/month)
  • Added a Coupon Pop In so if people like the page on Facebook – they get a coupon code.  (free for 14 days then 9.99/month)
  • Added a Flash Sale on Facebook for 2.24/day that targets 500-1200 pet lovers focusing on certain Facebook pages.  I narrowed it down to 4 pages with people located in Columbus and Huntington.  I know,  very specific.
  • Created a Facebook Shop,  but you have to pay in advance and I didn’t want to spend the money right now.  It’s the only Storeya app that requires pre-payment.

I’m thinking that I am not allocating enough money to this project.  I would NEVER expect to open a brick and mortar pet store with less than $50.  By the time I paid rent, deposits, utilities,  supplies, inventory,  I would have around $4000 to $5000 invested.  I had about that much invested in my thrift shop to start off with.  So I think $1K would be a reasonable amount to start with… mainly for a marketing budget.  I can build the shop myself… so that saves a tremendous amount of time and money.  I can also (not sure how easily) convert the shop to another shopping platform hosted on WordPress.  All of Storya’s apps are transferable to that platform as well.  For now though I am going to stick with the original plan,  at least for a few days.

Now for the numbers.  First I want to give a run down of the activity that’s happened,  based on the campaign that was run.

Below are the current campaigns I have running:
Direct Link to Campaign Details

Mobile users: be sure to scroll up and down, left and right to see all the information.

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logopetsupplies1