I didn’t know but he was going to name his bookstore relentless… which is exactly how you need to be to reach your goals…. whatever they may be….. whether big or small… it’s not always about money either… or having lots of it… Money is just a tool to get things done more quickly.

They used tools in the early days that weren’t accessible to the average webmaster, mainly heatmaps. Amazon used them to study how people interacted with their site. This is something that can easily be done by the average website owner. It’s invaluable information for a visit owner to possess.

He spent years losing money. Bezos lost tremendous amounts of money to drive down the market share of companies that couldn’t afford to sell at a loss.